Campaign Planning

Research, strategy and execution foundations.

An advertising campaign plan is typically set up to solve a marketing problem.  The needs of a business can range from increasing sales, creating brand awareness, educating the consumer, generating leads, and more. 

From research and strategy to implementation and evaluation, we cover your entire campaign.  Our focus is on brand-building in a rational and measurable manner, the end result is a lasting relationship with your customers.

A campaign plan must be S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, and Timely).  We encourage our clients to plan in advance, but to also be fluid when opportunities arise.

We can help you determine why and how to spend your dollars in addition to tracking valuable data that helps make informed decisions for future strategies. We implement the latest in digital marketing tools to assist in market evaluation. Data analytics is at the core of every campaign. We can even build a proprietary system specific to your business needs. Our young wizards are currently available to work independently or in collaboration with your team.

With so many different media options, it can be tricky to find the right balance of pathways for your brand, Just a few examples of media used to send your message:

Content creation
Digital Advertising
Display
Events
Landing pages

Outdoor
Print

Radio
Search Marketing

SEO
Social Media
Streaming

Trade Shows
TV
(Broadcast, Cable, and Connected)
Video ads
Web

Brands spells also implements the latest in digital marketing tools to assist in market evaluation.  Data science is at the core of every campaign.  We can even build a proprietary system specific to your business needs.  

Our young wizards are currently available to work independently or in collaboration with your team.